Demand for information about local Spanish personalities has increased significantly, with topics such as Rocío Dúrcal’s personal life or David Broncano’s height among the most frequently asked questions to Alexa, cementing the trend of users alternating their curiosity between national and international personalities. According to the media, this tendency is clearly reflected in the data collected by the virtual assistant between January and November 2025, a period that made it possible to identify the main interests and information preferences of Spaniards.
According to media reports, interactions with Alexa were characterized by a notable fascination with personal data and figures related to globally recognized celebrities, as well as topics of social, economic and technological relevance. The height of the Argentine football player Lionel Messi and the love life of Cristiano Ronaldo are among the most pressing questions, alongside the wealth of businessmen like Elon Musk and the current value of Bitcoin. This concern to have up-to-date and accurate information on sporting, artistic and technological references points to a constant search for data that allows us to contextualize and better understand the figures that occupy prominent places in the media and digital agenda.
The media explained that the diversity of characters starring in the questions is not limited to international athletes, as in the case of Kylian Mbappé, but also includes musical and artistic references, such as the singer Shakira and other representatives of global entertainment. The tendency to query biographical aspects, ages and public figures is reflected in the behavior of users who seek both specific information and details that explain the evolution of personal wealth or recent relationships of these public figures.
In the data channeled by Alexa and disclosed by the medium, it is noted that economic and technological topics also arouse the recurring interest of users. Questions about the updated price of Bitcoin and the net worth of tech industry leaders like Elon Musk top the list of inquiries. The emphasis on identifying accurate numbers and economic trends highlights the attention that capital movements, technological innovations and their social impact generate. In addition, this interest goes hand in hand with searches related to global numbers, such as the total number of inhabitants on the planet or the exact age of Queen Letizia.
In the music sector, the media reported that Bad Bunny tops the list of most played artists on Alexa and Amazon Music in Spain in 2025, supported by the success of his album “Debí Tirar Más Photos”. Karol G continues to be preferred and is one of the favorites of the Spanish public. The representation of national musicians, in turn, is characterized by the presence of Aitana, Manuel Carrasco and the album “BUENAS NOCHES” by Quevedo among the ten most requested recording works by the language assistant, proof of the coexistence of interests in both the international and local scene.
The media also reported that the song “APT.”, a collaboration between ROSÉ and Bruno Mars, reached first place in music requests sent to Alexa. Themes related to the Eurovision Song Contest, such as “Espresso Macchiato” by Tommy Cash and “Esa Diva” by Melody, made it into the top 10, as did “Potra Salvaje” by Isabel Aaiún and Fernando Moreno, which occupies a prominent position among the tracks preferred by users.
According to the report, football remains the biggest draw within the sport, with interest also extending to other disciplines such as tennis and Formula 1. Characters like Cristiano Ronaldo and tennis player Carlos Alcaraz often appear in sports searches. In this context, questions about the lives, achievements or personal relationships of these athletes reflect the constant following and admiration they inspire among national audiences.
In terms of audio content, according to the source, the “Nadie Sabe Nada” podcast presented by Andreu Buenafuente and Berto Romero continues to be at the top of the preferences of Spanish users and consolidates its popularity throughout 2025. The persistence of this podcast as a favorite indicates a strong identification of the audience with the topics and styles covered by its presenters.
The information presented by the media comes from the analysis of all interactions recorded between Spanish users and Alexa in the period between January and November 2025. This compilation makes it possible to outline the main information interests of the population and highlight the relevance of popular culture, entertainment trends, the observation of relevant personalities and the demand for global figures and data related to current social, technological and economic phenomena.