A local and authentic commitment
Fonteta does not appear in any regular tour guide. There is no beaches and it’s not a vacation epicenter either. However, in 2019 the local entrepreneur opened Apricot with a clear idea: to highlight artisanal products from the environment.
The founder, born and raised in the region, grew up among melons, watermelons and markets. After years of working abroad, he decided back. What started as a modest table with local products It quickly aroused the interest of neighbors and visitors. The tastings and conferences were full from the first day.
More than selling: telling stories
Apricot This is not a conventional store. Each product —from cheeses to oils, wines or preserves— a name, first name and origin.
- fresh goat cheese
- EVOO small olive groves
- Anchovies from La Escalaartisanal preserves, local beers, honey from small apiaries.
- Wines of wine estates which produce tens of thousands of bottles: mineral whites, young reds, minimal intervention wines.
But the proposal of Apricot This goes well beyond sales. Here the products They say who made themhow and why. This transparency changes the buyer’s perspective. “Sell who did it” It becomes their flag.
A space to learn and share
Works Abricoc also as a workshop, school and meeting point. Its founder, even if she admits not knowing how to cook well, studied artisan cheeses. Organize tasting tables, training workshops, meetings with producers and training sessions. conscious purchase.
The pandemic as a turning point
When the pandemic paralyzed restaurants, fairs and sales channelsmany producers found themselves without a way out. Abricoc reacted quickly: in just fifteen days, they set up a online store. Overnight, the “cheese table” became a support network for the entire region.
This turning point gave definitive meaning to the project. This was not a temporary plan, but a a real commitment to the territory. Abricoc is no longer a small store become rural sustainability engine.
A sustainable rural commerce model
Today, six years after its opening, Abricoc remains modest in size but giant in impact. It no longer only serves the neighborhood: attracts visitorscollaborates with businesses, designs corporate baskets with local products and runs thematic workshops.
The challenge is not minor. Fonteta is not a tourist destinationtherefore each customer must first know the story behind the product. But according to its founder, this is precisely what gives value.
At the time of accelerated consumption, Abricoc focuses on the usual: buy nearby, meet the producer, understand the rural life and value the little one.
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