- Urgent campaign between partners
- An unfavorable context in Argentina
- Support from Spain with subscription
- A community that supports an international environment
The Argentine edition of elDiario.es has managed to remain operational, as Confidencial Digital learned after an urgent fundraising campaign between partners.
In October, the media director asked subscribers for an extraordinary contribution to support the project in Argentina, after several months of declining revenues and a scenario of information instability.
Urgent campaign between partners
elDiario.es promoted a voluntary financial contribution aimed directly at your community. The Argentine edition, known as elDiarioAR, has been struggling financially for months since its launch five years ago. The project failed to consolidate recurring financing channels and the Argentine economic context created a blockage for any medium-term forecast.
According to sources consulted, the campaign received a positive response within the digital media community. The partners increased their monthly membership fee and made additional payments to maintain the team’s activity in Buenos Aires.
An unfavorable context in Argentina
The economic situation of the media sector in Argentina conditioned the continuity of the project. The withdrawal of institutional advertising has left the media without a stable source of income. The decline in local purchasing power and the difficulty of meeting operating expenses have increased the urgency of the appeal to readers.
The team transferred the financial situation directly to the member base and the real risk of closure. The communication highlighted that the simultaneous support of Spain could guarantee the continuity of the informative work produced by Argentina.
Support from Spain with subscription
The financing model used consisted of channeling subscriptions made in Spain towards the maintenance of the American edition. The editorial team emphasized that each royalty would be fully allocated to project expenses, with the aim of ensuring operational stability.
The partners responded and continuity was guaranteedat least in the short and medium term. In elDiario.es it is emphasized that the reinforcement received made it possible to cover pending payments and support structural costs.
A community that supports an international environment
The Argentine edition was created in 2020 with the aim of reproducing the editorial approach of the headquarters: collective financing and autonomy in relation to external interests. The campaign recalled that the project was maintained thanks to readers who favor access to verified and plural information.
Thanks to the support obtained, the media managed to avoid the closure of the Buenos Aires editorial office and to strengthen its financial structure. The objective now is to maintain the stability acquired and consolidate the subscription model as the main means of economic support.