a meeting to prepare for another meeting

Stewart Butterfieldco-founder and former CEO of Softan application where employees and managers from different locations can stay connected, share and communicate, is very attentive, through its work, to the way people spend their working days. And what he observed coincides with what numerous studies have highlighted, particularly among other executives: time spent in meetings.

Butterfield recently spoke on Lenny’s podcast and said that “hyper-realistic activities that simulate work are superficially the same as work… But in reality, are false worksand they are very subtle. » Butterfield invented these two concepts after observing the type of work involved in processing startups in large companies.

The entrepreneur co-founded the photo-sharing platform Flickr in 2002, serving as CEO for several years. In 2009, he created and managed the giant Slack, valued 26.5 billion US dollars (approximately 140.7 billion reais).

According to Fortune, he has kept a low profile since leaving the company in January 2023. But he often shares knowledge interesting ideas on productivity.

“Fake” work and valuable work

Based on his decades of business experience, he has divided labor productivity into two categories: hyper-realistic, work-like activities, which he considers “fake work,” and valuable work that drives innovation and cements success.

As the founder of two startups, Butterfield has witnessed…

See more

Related articles

Elon Musk doubles down on AI: “working will be optional”

Neither the Netherlands nor Spain: the country with the best work-life balance for its population is not even in Europe and is full of beaches

“What will Trump say now?” The partner of the unusual betting site is the youngest non-heir billionaire in the world

Android banned at the front: why the Israeli army now requires its officers to only use the iPhone

Security First: How Google Workspace Protects Your Business Data in the Cloud (And Who Should Encrypt It)