After the record sales of the Nintendo Switch 2, the company wants to reinforce the launch strategy, while expanding into the world of cinema.
nintendo It is not a company that rests on its laurels of success; not even after the Switch 2 broke the 10 million unit record.
In fact, the company is redoubling its ambition: the objective now is reach 19 million consoles soldwith March 2026 as the deadline for this milestone.
An objective that requires a multidisciplinary strategy, and is what Nintendo detailed in your last financial results meeting.
Nintendo reinforces its plans with Nintendo Switch 2
Nintendo held a briefing on financial results and corporate policy for the fiscal year (which will end in March 2026), and the message is clear: the future revolves around the Nintendo Switch 2.
Shuntaro Furukawa, president of Nintendo, explains that the objective of the Switch 2 is to take advantage of the strong user base of its predecessor, but also attract a new audience with long-term proposals.
“For now, most buyers come from the older generationbut we work to communicate the attractiveness of the new system to those who approach it for the first time”he states.
According to the manager, compatibility with Nintendo Switch titles allows you to maintain sales momentumwhile the catalog of new experiences expands.
Furukawa recognizes that development has become more complex and expensivebut insists that Nintendo seeks to preserve a balance between novelty and durability.
“We want to maintain a constant flow of premiereswithout sacrificing the quality or continuity of games that are still alive years after their release”he assures.
Shinya Takahashi, head of development, adds that the company reinforces its collaborations with both long-time partners and new studioswhich will allow you to expand your creative capacity “in quality and quantity”.
Regarding expansion beyond the video game and after the success of Super Mario Bros. The company is preparing a new phase in its audiovisual foray.
“Films and series are a natural complement to our games”explains Furukawa. “We want to create productions that expand the fan base and strengthen relationships with our audience”.
Shigeru Miyamoto delves into the philosophy behind Nintendo Pictures preparing The Legend of Zelda film: “We are not just looking to make films, but to experiment with new ways of telling stories”.
“We want to collaborate with creators from all over the world, on equal terms, and generate content that conveys the same spirit as our games”.
As an example of this experimental approach, he cites the recent themed short Pikmin, conceived as a creative laboratory for future projects.
Regarding the profitability of hardware, Furukawa recognizes the increase in the price of components such as memory modules, but maintains that the impact will be limited thanks to mass production processes.
Miyamoto, when asked what the late former president Hiroshi Yamauchi would think of the current success, responds thus: “I would feel a certain amount of envy, but I would also feel would remind us to keep our feet on the ground and keep doing the right thing”.
Nintendo thus enters a new stage: bigger, more connected and more cinematic, but true to its essence. An entertainment ecosystem, with Nintendo Switch 2 and audiovisual expansion as axes.
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