According to CAME data, nearly 1.4 million tourists traveled across the country last long weekend and spent $249.37 billion. According to the data collected Buenos Aires, Cordoba and Misiones They were the three jurisdictions that received the most visitors, accounting for the bulk of tourist spending by the 1.38 million travelers who passed through the country, according to operators and data collected by CAME.
The Immaculate Conception Day holiday once again acted as a preview of the summer season and despite the unsettled weather, the three leading provinces managed to combine a cultural program, nature, sporting events and family offerings that encouraged shorter stays but focused spending on higher-value services.
Buenos Aires Province: Diversity, Cultural Agenda and Strong Economic Impact
The country’s most populous province was also the most visited. Mar del Plata, the Partido de La Costa, Tandil, La Plata, the mountain corridor and dozens of popular festivals They consolidated an intense tourist movement characterized by the arrival of spontaneous visitors and two-night getaways.
The rReserves on the coast were initially around 55% and were over 60% on Sundaypowered by:
cultural proposals (Pretty Woman, Juana Molina, symphonic shows),
food festivals,
traditional festivals in the interior of Buenos Aires,
Sporting events such as running races and fishing competitions.
He average effort per tourist was close to the national level ($90,000 daily)with strong consumption in catering and entertainment, a factor that favored SMEs and local providers.
La Plata stood out Professions from 90% to 100%attracted by massive concerts like The air conditioning fundamentalists, Andres Calamaro And The Delio Valdez.
Córdoba: Cultural, religious and mountain tourism with stable jobs
The Mediterranean province once again confirmed its role as one of the most popular tourist destinations in the country.
lto the capital and the mountain valleys recorded a sustained flow of visitors, with Employment shares that ranged from 60 to 75% depending on the area and a significant increase in holiday tourism.
The attractiveness of Cordoba was based on:
spiritual tours (Capuchins, Jesuit crypt, historical temples),
heritage tourism and museums,
Activities in Villa General Belgrano, Carlos Paz, Alta Gracia and La Cumbrecita,
Sporting events like valley run or night walks,
an intensive cultural program in the capital and in the valleys.
In the mountains, accommodations have introduced special offers to bring forward the summer seasonl, a strategy that particularly worked for families planning short trips. The average daily expenditure was approx $85,000-$90,000with a strong preference for free or low-cost activities and moderate gastronomic consumption.
Missions: Iguazú reaffirms its leadership and consolidates international tourism
The third province with the most movement over the weekend was MissionsWhere Puerto Iguazú was once again one of the most popular travel destinations in the countrywith a strong presence of domestic and international tourism, driven by expanded air connections and a more stable climate than other regions.
Tourism, the new axis of beautiful harmony between Córdoba and the nation
Iguazú National Park continued to experience high visitor numbers, supported by:
the new Flight route Iguazu – Limaoperated by Flybondi,
improving access and services,
the growing range of hotels and restaurants,
the expansion of conference tourism with the opening of the Iryapú Convention Centersuitable for up to 10,000 people.
In Posadas, occupancy was more moderate (45%), but the cultural program – such as the Misiones Tourism Fair and the National Coastal Music Festival – kept the flow going. The average daily expenditure of the missionary visitor was about $90,000boosted by high demand activity in Iguazú.
A sign for summer: short trips, conscious consumption and stable key goals
The course of the holiday allows us to predict some trends for January and February 2026:
Two-night trips are combined the predominant modality due to lower purchasing power.
The province of Buenos Aires, Córdoba and Misiones will continue to lead demandthat combines short distances, connectivity and diverse offerings.
Spending focuses on experiencesmore than with purchases, a change that accommodations and operators are already seeing.
Religious destinations and mass events They play an increasingly important role in attracting tourists on limited weekends.
With a total 13.3 million tourists mobilized on long weekends of the year and an economic impact of $2.97 billionThe end of the calendar confirms that tourism continues to be one of the most important regional drivers even in times of limited consumption.
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