CaféCoffee Stay, a company that offers hotel breakfasts in residential buildings with Airbnb, has begun the process of structuring to become a franchise network. The goal is to extend the model to all Brazilian capitals.
The national franchise recorded a nominal growth of 14.2% in turnover in the second quarter of this year, compared to the same period of 2024, reaching 69.9 billion reais, as shown in the quarterly performance survey published by the ABF (Brazilian Franchise Association), published by the Times Brasil portal.
All segments listed by ABF recorded expansion. According to the report, Brazil already has more than 200,000 franchise operations, with an increase of 7,449 units compared to the same quarter of last year. Between openings and closings, the net balance is positive at 2.3%.
According to information published by CaféCoffee Stay, the launch aims to transform the service into a new standard in the real estate and short stay market (type of property rental for a short period, up to 90 days). In fact, in addition to capital cities, the franchise is increasingly expanding into inland cities and reaching places such as parks, highways and condominiums, according to ABF data.
Businessman Nicolas Trevizzo Sevi, creator of CaféCoffee Stay, has announced the start of the franchise formatting process for the brand, with the first franchised units expected to open in the coming months. The company already operates its own units in different regions of São Paulo and has seen strong demand from residential condominiums and investors in the vacation rental sector.
“The demand has grown rapidly with several inquiries for Cafecoffee Stay in other states and future customers requesting to become a franchise. With this, we understand that the time has come to franchise and with that, take it to another level,” says Sevi.
Recently, CafeCoffee Stay reached a total of ten projects installed in São Paulo (SP) in just three months of activity in the national hospitality market. In August this year, the brand reached a monthly turnover of 1 million reais and opened its first unit in Florianópolis (SC).
The company, founded in 2025, offers a full breakfast, served every day from 7 a.m. to 11 a.m. in residential condominiums. Equipment may be included in the guest’s daily rate or may be purchased separately by residents.
The franchise model was guided by four strategic pillars
According to Sevi, the franchise’s economic model was guided by four strategic pillars, from the design of the operation to the standardization of the services offered:
- Operational standardizationnal: process andnxutcomprehensive manuals, checklists, technical data sheets and assembly drawing optimized to ensure the same quality in any city;
- Customer experienceAnd (Customer experienceSince): warm service, visually appealing products, consistent flavors and an atmosphere close to hotel standards;
- Simplicity and scalability:youpen model mfarewell to multiply: low initial investment, light operation and high customer recurrence;
- Synergy with ecossistemy short stay: concerningrelationships with managers, hosts, condos and buildings with a strong Airbnb presence, creating a natural demand pipeline for each franchisee.
The differentiator creates a sustainable competitive advantageI
For Sevi, offering hotel-quality breakfasts within Airbnb accommodation creates a sustainable competitive advantage in the food and service industry. “The hotel experience within residential buildings creates an immediate feeling of upgraded accommodation, increasing guests’ average daily rate and increasing guest satisfaction,” he explains.
The businessman emphasizes that the operation is positioned as a premium but accessible service, with a high average ticket and daily recurrence. “Being inside the condominium, logistical costs are reduced and loyalty is greater than in traditional cafes. This generates a competitive advantage that is difficult to copy: the combination of product, convenience, relationship with guests and physical presence in the same environment where the guest sleeps,” he explains.
According to Sevi, this difference creates a sustainable competitive advantage in the food and service sector because it combines factors that do not usually go together: convenience, hotel standardization, operational predictability and high demand from guests who are already in the building daily.
“This combination makes the service efficient, inexpensive and with high retention, which is rare in the industry,” he says.
Standardization of process values and continuous monitoring
According to Sevi, CaféCoffee Stay aims to ensure that the customer experience remains consistent across all franchise locations.
To this end, the “key” is standardization and continuous monitoring:
- Complete operational manuals;
- Initial training and periodic retraining;
- Monthly quality audits;
- Approved suppliers;
- Standardized menu;
- NPS monitoring system and customer feedback.
To conclude, Sevi highlights that CaféCoffee Stay was created with the aim of transforming the way people stay in Brazil. “Our goal is to offer an experience that increases value, creates delight and generates a direct impact on guest profitability and guest satisfaction. Franchising is the next chapter in this story: an opportunity to enter into a market that grows every day, with a validated and scalable product,” he says.
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