Bad Bunny’s tour in Mexico will leave an economic impact of 3.228 million pesos ($177 million), according to estimates by the National Chamber of Commerce, Services and Tourism (Canaco) of Mexico City. With eight performances completely sold out in the GNP state, the trade organization established that P2.262 million corresponds to the sale of tickets for the concerts on December 10, 11, 12, 15, 16, 19, 20 and 21.
Canaco data indicates that between 500,000 and 520,000 people will attend the concerts, so food and beverage consumption will generate revenue of almost 550 million pesos, while another 416 million will come from the increase in hotel occupancy, which could reach 80 or 90 percent in areas near the venue. In fact, the capital will be the reggaeton singer’s only stop in the country, which will attract fans from within the Republic, and even from other countries, who will travel to see him in concert. For reference, Taylor Swift’s four concerts in Mexico City generated 1,011 million pesos in 2023. “These types of shows not only consolidate Mexico City as a cultural and entertainment epicenter in Latin America, but also stimulate the local economy by activating value chains in sectors such as food and beverage, transportation and retail,” the organization noted.
Despite the recent controversy surrounding the decision to install the stage The Little House in the General B zone and not in General A – which led Ocesa to offer a refund to the dissatisfied – the Bad Bunny phenomenon promises to be an even greater consolidation after his stay in Mexico, reinforced by the residency I don’t want to leave herein San Juan, Puerto Rico.
The presentations of Bad Rabbit at the José Miguel Agrelot Coliseum, they injected 200 million dollars into the island’s economy, during a usually slow season for tourism. Additionally, the performer’s decision not to perform in the United States (except for the Super Bowl in February 2026) attracted thousands of fans curious to learn more about Benito’s roots. The owner of one of the singer’s favorite restaurants, La Casita Blanca, said that since posting a video of his visit there, his customer base has increased significantly. “We have about 50 tables that were filled about 10 times a day, now they are filled about 40 times a day. We have extended the hours and expanded the place,” said Jesús Pérez. The boom was such that Peso Pluma and Kenia Os went to dinner there during a recent visit to Puerto Rico.
Thus, the impact of Bad Bunny – the most listened to artist of 2025 according to Spotify – transcends the musical and the cities considered in his tour reflect it in economic terms.
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