Some believe that the biggest challenge for a global star is filling stadiums, keeping up with millions of fans or reinventing themselves album after album. But no, this week, the real challenge for Elton John was… cleaning the oven. Yes, same … the man who sold more than 300 million records found himself entangled in a viral storm due to a few grease stains. A domestic drama that he was of course able to transform with the self-confidence that only he can manage.
It all started with a seemingly innocent video. Elton decided to record himself singing “Step Into Christmas” in the kitchen of his home. A familiar and tender image, almost like an advertisement for nougat. But the Internet, always on alert, focused its attention on a small detail, the oven window was full of grease. Within hours, the critical comments began to repeat themselves. What if “how is this possible”, what if “no one cleans it”, what if “with this inheritance I could make the oven shine like the queen’s crown”.
For many artists, this type of comment could have been the start of a serious statement or an awkward silence. But Elton John returned to the ring with a master plan. If cooking is going to be a new thing, let it be on its terms. So he reappeared in front of the camera. Without piano, without spotlights, without impossible outfits. Just him, the oven and pink fur gloves. He grabbed some multi-purpose spray and began scrubbing the oven door with energy and refined British humor. Between laughter and a few biting sentences, he made it clear that if people wanted a clean oven, he would give it to them.
When he was finished, he raised his arms as if he were closing out a concert at Dodger Stadium and proclaimed, “Now I have the cleanest oven glass in all of Windsor!” » The sentence, spontaneous and with just the right amount of irony, was received with enthusiasm by the digital audience. “Watching Elton John clean his oven is my new favorite sport” or “If Elton can handle it, I can handle mine too” multiplied.
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