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With “BBB 26” just over a month away, find out who are the former contestants who became millionaires even without winning the reality show

kd December 10, 2025

From January 12, a new wave of brothers enters the scene at the “BBB” house. During these almost 30 years, many participants have seen their lives change, even without winning the reality show’s first prize, worth 2.72 million reais.

See also: Fernanda Bande talks about preparing for her Rio Carnival debut, her professional projects and her financial life almost two years after “BBB 24”
And more: Beatriz Reis talks about her painting in ‘Encontro,’ says she asked for a role in a new soap opera and reveals she fulfilled her dream of buying her own house

Former “BBB” like Grazi Masssafera, Sabrina Sato and Gil do Vigor have established themselves on television. Others have become digital influencers with millions of followers on social networks, like the couple Adriana and Rodrigão and Kerline from Ceará.

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Find out in the gallery below who managed to become a millionaire even without winning the program:

“BBB”: discover the former participants who did not win the reality TV show, but who are millionaires

Member of "But you"Gil do Vigor, of "BB 21" he became the poster boy for well-known brands and admitted to having already earned more than 15 million reais since leaving the program — Photo: reproduction

Member of "But you"Gil do Vigor, of "BB 21" he became the poster boy for well-known brands and admitted to having already earned more than 15 million reais since leaving the program — Photo: reproduction — 1 of 13
Member of “Mais Você”, Gil do Vigor, of “BBB 21”, became the poster boy for well-known brands and admitted to having already earned more than R$15 million since leaving the program — Photo: reproduction

Camilla de Lucas, "BB 21" revealed in an interview that he made more than a million less than a month after leaving the reality show — Photo: reproduction

Camilla de Lucas, "BB 21" revealed in an interview that he made more than a million less than a month after leaving the reality show — Photo: reproduction — 2 of 13
‘BBB 21’ Camilla de Lucas revealed in an interview that she made over a million less than a month after leaving the reality show — Photo: reproduction

Eliminated for the first time from "BB 21"Kerline said she made her first million a year after leaving the program through advertising partnerships — Photo: reproduction

Eliminated for the first time from "BB 21"Kerline said she made her first million a year after leaving the program through advertising partnerships — Photo: reproduction — 3 of 13
First eliminated from “BBB 21,” Kerline said she made her first million a year after leaving the program through advertising partnerships — Photo: reproduction

Today an influencer, Gizelly Bicalho finished third in the "BB 20". In an interview, she said she won well over a million and a half, the maximum prize at the time — Photo: reproduction — 4 out of 13
Today an influencer, Gizelly Bicalho finished in third place in the “BBB 20”. In an interview, she said she won well over a million and a half, the maximum prize at the time — Photo: reproduction

Guilherme Napolitano, of "BB 20"flaunts a life of luxury on social media. Sixth eliminated, he claims to have already raised more than a million and considers himself a — 5 out of 13
Guilherme Napolitano of “BBB 20” touts a luxurious life on social media. Sixth eliminated, he claims to have already raised more than a million and considers himself a self-confessed “cowboy” – Photo: reproduction

Adriana Sant'Anna, from "BB 11" has more than five million followers on social media. She said she built her fortune as a digital influencer, coach, businesswoman and speaker — Photo: reproduction — 6 out of 13
Adriana Sant’Anna, from “BBB 11”, has more than five million followers on social networks. She said she built her fortune as a digital influencer, coach, businesswoman and speaker — Photo: reproduction

Adriana's husband, whom he met in the same edition of the reality show, Rodrigão followed the same line and shares his secrets of success with his more than two million followers — Photo: reproduction — 7 out of 13
Adriana’s husband, whom he met in the same edition of the reality show, Rodrigão followed the same line and shares his secrets of success with his more than two million followers — Photo: reproduction

The architect and businessman Felipe Prior, from "BB 20" has already managed to raise more than R$2 million, by investing in different segments — Photo: reproduction — 8 out of 13
Architect and businessman Felipe Prior, from “BBB 20”, has already managed to raise more than R$2 million, investing in different segments — Photo: reproduction

Even expelled from "BB 19" for assault, Hariany made his fortune participating in advertising campaigns. With 10 million followers, she is preparing to launch a cosmetics line — Photo: reproduction — 9 of 13
Although she was kicked out of “BBB 19” for assault, Hariany made her fortune by participating in advertising campaigns. With 10 million followers, she is preparing to launch a cosmetics line — Photo: reproduction

Arthur Picoli, of "BB 21"is a businessman and said he has already earned more than 4 million reais through financial education — Photo: reproduction — 10 of 13
Arthur Picoli of “BBB 21” is a businessman and said he has already earned more than 4 million reais through financial education — Photo: reproduction

Beatriz Reis is one of the successful participants of "BB 24". She signed partnerships with big brands and made a fortune from advertising fees — Photo: Reproduction/Instagram — 11 of 13
Beatriz Reis is one of the successful participants of “BBB 24”. She signed partnerships with big brands and made a fortune from advertising fees — Photo: Reproduction/Instagram

Today actress and confirmed villain of the 9 p.m. soap opera, "Three Graces"Grazi Masssafera also earns money from campaigns — Photo: reproduction — 12 of 13
Today an established actress and villain of the 9 p.m. soap opera “Três Graças”, Grazi Masssafera also earns money through campaigns — Photo: reproduction

Sabrina Sato participated in the "BB 3" and, since then, he has seen his TV career take off — Photo: Reproduction Instagram — 13 of 13
Sabrina Sato participated in “BBB 3” and has since seen her TV career take off — Photo: Instagram Reproduction

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