When Arajet announced that it would begin operating the direct Cordoba-Punta Cana route, it expected good results based on market studies that showed that many domestic passengers flew from Ezeiza. But what happened exceeded all internal forecasts: even before flights began, sales forced an increase in supply. “We introduced three weekly frequencies and had to quickly expand this to five because demand required it,” says José Gregorio Cabrera, the airline’s vice president of communications.
The first flight and in which he took part Point to pointwas performed on December 2nd and was released in its entirety. The same thing happens with returns: professions 91-92%even above the general average of the company in Argentina, which is over 85% annually. In high season, Arajet reaches values of 92% to 95%.
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Who is traveling from Cordoba?
The Cordoba passenger’s profile is clear: Families on vacationyoung groups and people traveling to the Caribbean for a week. The economic public appears to a lesser extent. “We are a very well-known destination and that shows in the flights from Córdoba,” says Cabrera.
This behavior also confirms an important piece of information from the previous analysis: more than 30% of Argentines who flew with Arajet from Buenos Aires originally came from the interior of the country. The recognition of this flow was crucial to the opening of Córdoba as a second entry point in the country.
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The market reaction not only confirmed the diagnosis, it also redefined priorities. Given the good performance and great interest from local tour operators, the airline is now considering Córdoba as a sales location in northern Argentina.
Frequencies and sustainability The five weekly frequencies will be maintained until the end of February. At this time, the airline will assess the continuity of the expanded service in line with demand following the southern summer peak season. The ultimate goal, Cabrera said, would be to one day reach daily frequency. Buenos Aires has already reached this level and even operates two flights on certain days.
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Prices and package combination
Arajet has a commercial policy based on tariffs 20% below the market average. For Córdoba-Punta Cana, promotional values in the basic package start at approximately $700-$750, with variations based on date and occupancy.
For the public of Córdoba, an additional advantage is the possibility Stopover or multiple destinations at no additional costexcept rate fluctuations by date. So you can combine a few days on the beach in Punta Cana and then take a trip to the USA or Mexico.
An airport that enriches the experience
He Punta Cana International Airport It is another attraction for those using this new route. Cabrera describes it as “an airport that invites you to enjoy”: open spaces, viewing points for landings, lounges with a pool and agile processes. The airport experience is presented as a central part of the difference to alternative routes.
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Local operation and projection
The Córdoba–Punta Cana operation includes approx 50 positions between direct and indirect servicesincluding counter, maintenance and airport suppliers. Arajet uses local suppliers and works with travel agencies and tour operators in Argentina and the Dominican Republic, which have significantly contributed to the increase in sales.
In parallel, the airline is examining the opening of additional destinations in Argentina: Mendoza is considered the most advanced candidate for 2026, while Rosario is in preliminary analysis.
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A flight that redefines indoor connectivity
The direct flight from Córdoba to Punta Cana has become a success story in record time. This not only reduced the dependence on Buenos Aires as a starting point, but also opened a new channel of international connectivity for the central region and the north of the country.
“The reception was extraordinary,” concludes Cabrera. And the message is clear: if demand continues, Córdoba could become a structural hub in Arajet’s South American network. With robust employment, competitive fares and a booming Caribbean destination, the new route not only connects two cities: it also redefines the way inland Argentina accesses international tourism.
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