At a time when much of the tech industry is reviewing square footage, reducing offices and reconfiguring footprints, one company has taken the opposite approach. This is Finnegans – an Argentine company software Management with more than 7,000 customers in 16 countries – that inaugurated a 16-story building in the Chacarita neighborhood of Buenos Aires that doubles as a corporate headquarters, cultural powerhouse and social impact center.
“We believe in the value of integrating art into organizations and combining forms of expression that complement each other. We carry this in our philosophy and now also in our reality with the inauguration of a space with our seal,” said Blas Briceño, founder and CEO of Finnegans.
The bet is not small, he demanded an investment of $9 million and three years of work. The building, named Finnegans Creative Community, houses the Finnegans Impact Foundation – a platform for the development of its artistic, cultural and educational initiatives – and the company’s corporate headquarters, where the software development and delivery processes are concentrated.
But behind the brick lies a deeper hypothesis: How a company should be organized in times when artificial intelligence begins to reorganize work.
“Artistic thinking is always a disruptive thought, of innovation, of creation, and has a lot to offer as a reference for productive processes. The organizations that know how to differentiate and exploit what is specifically human, in terms of artificial intelligence and digital solutions, and creatively integrate it into new business models, will be the ones that do best,” he explained in dialogue with LA NACION.
So far this year, Finnegans has invested $1.5 million in research and development, focusing on AI-powered products, including new versions of Finni – its native intelligent agent – and Finnegans Quippos – a talent management platform for HR teams. But internally, the bet is double: the company is redesigning its business processes to incorporate AI while changing the role of its employees.
“The state of the art of artificial intelligence in organizations is still in its infancy: It is used massively to improve people’s individual skills. However, what is not widely considered and positioned as an area of opportunity is the question of how to bring artificial intelligence into business processes, how to redesign them based on the existence of agent capabilities or operations carried out with artificial intelligence. This is the area we are pushing because we find huge value there that is not yet developed,” he emphasized.
The logic behind it is deliberate: if AI reinforces the technical part, space must reinforce the human part. The new building integrated Spaces intended for social or artistic projects of organizations People associated with the company, such as NGOs and civic associations, who need a job. Facilities include an auditorium, streaming pod, art exhibition spaces and a library.
The eight floors dedicated to artistic and community activities already house organizations such as Ashoka, the Food Bank Network and the Revista Anfibia editorial team. The groups selected in the New Theater Call also rehearse there and the works that compete for the Finnegans Prize for the Arts are prepared.
This year, Finnegans committed $200,000 to social impact programs, a number that will increase to $340,000 in 2026. In addition, the company has created a program through which 30% of its operating profits are distributed to cooperation partners and social projects.
“In the future, work will be enriched by meeting people using digital possibilities. “Our goal is to find frameworks that allow people to be active protagonists in their relationship with the digital and in the creative processes that give rise to new digital processes,” he added.
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