He blue circle It is the symbol and popular name of Meta-AI, artificial intelligence integrated into the messaging service Whatsapp which, by the way, has sparked controversy due to an alleged invasion of privacy.
Until mid-2025 Meta, owner of Facebook, Instagram and WhatsAppintroduced Meta AI as a standalone application, enabling a faster AI assistant. This means you no longer need to open WhatsApp to use it.
Meta AI is able to answer questions, help with copywriting, translations and content generation. Be Released as a standalone app This makes it easy to always have the tool to hand and accessible from below.Home screen on iOS and Android mobile devices.
This separation also takes into account the growing importance of AI-based functions, which are no longer only used within WhatsApp, but also on other platforms such as Instagram and Facebook. Offering the assistant in an app makes it easier to further develop, update and improve with exclusive functionalities.
As the company reported in a statement, the engineers developed this standalone meta AI app via Lama 4 to make the experience even more personal. This allows you to access it outside of the messaging service with a voice-based interaction.
The company states that “Meta AI is designed to learn more about you and provide you with more useful answers. Interaction is easy, allowing for more fluid and natural communication.” He adds that it’s also “more sociable, so it can show you content from people and places that interest you.” Others can use voice features while you perform other tasks on your device.
Meta admits that interacting with an AI via voice is no longer new, but assures that with “Llama 4 we have improved our model to offer you more personal, relevant answers and a more natural tone. In addition, the app is integrated with other functions, such as generating and editing commands, which you can now carry out via a voice or text conversation with your virtual assistant.”
The Main difference between using Meta AI in WhatsApp and using it as a separate application lies in accessibility, functionality and user experience. However, both options allow you to interact with the AI assistant optimize their use in different contexts.
• Use within WhatsApp. To do this, you must access the “blue circle” directly from the messaging application. Core features include answering queries, generating content, summarizing conversations, and performing simple tasks – all on the same messaging platform the user already uses to communicate with friends and family. The main advantage is the seamless integration that allows the user to continue chatting and using WhatsApp features without leaving the app. Furthermore, the interaction is fast, natural and contextual as the AI can understand the ongoing conversation and provide relevant answers in real time.
• As a standalone app. The separate Meta AI app acts as a more personalized assistant with a user interface specifically designed for more targeted interaction. This option offers several benefits: easier access to advanced AI capabilities, targeted notifications, and a more streamlined experience for complex tasks such as content creation, advanced translation, or detailed searches without being distracted by the messaging environment. Additionally, you can access Meta AI without having to open WhatsApp. This is useful for those looking for more efficient use for certain tasks or who want to separate interaction with the AI from their usual conversations.
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