Cycling is one of those sports that never goes out of style, a timeless classic that seems to be enjoying a second youth on our roads. You just have to go out on a Sunday morning to realize that the asphalt is full of pelotons colorful, of people looking to disconnect from weekly stress.
However, we are not going to fool ourselves, because getting started in this world has its tricks. We often look with healthy envy at those ultralight carbon bikes that cost the same as a car and think that, without an investment of several thousand euros, it’s not worth trying.
This economic barrier to entry has deterred many aspiring cyclists who simply don’t want to take out a mortgage to see if they enjoy riding mountain climbs. But The market evolves and sometimes opportunities appear that show you can get started without letting your bank account shake.

*Some prices may have changed since the last version
That’s where the Hiland 700c comes in, a road bike that’s making a lot of noise precisely for breaking that prohibitive price barrier. We are talking about a model that can currently be found on AliExpress for a figure that seems almost ridiculous for the sector: 215 euros using the discount code ESGS20.
Yes, you read correctly, a little over two hundred euros for a complete bike ready to ride. It’s a figure that raises the eyebrows of many skeptical people, wondering what the trick is, but at the same time opens the door to anyone looking for a first asphalt companion without Olympic pretensions.
When you get closer to what the Hiland 700c actually offers, the first thing that stands out is its honesty. It’s not about selling smoke; gives you exactly what you need to get started. The heart of this bike is its aluminum frame, a material that was the industry standard for decades before the rush to carbon.
Aluminum is reliable, reasonably light and above all strong. For someone just starting out, having a frame that can handle daily jogging without being too heavy is essential.and this Hiland meets this fundamental requirement.
The geometry seems to be designed with comfort in mind rather than aerodynamic aggression, which is a total win for beginners who aren’t used to leaning over the handlebars.
One of the aspects that arouses the most curiosity on a bike in this price range are the components, and here the Hiland 700c plays its cards intelligently.
It is equipped with a Shimano 14-speed transmission system. We are not facing the most advanced group of the Japanese brand, far from it, but having the Shimano seal already offers a guarantee of operation that other generic brands cannot match.
Having 14 speeds is more than enough to tackle flat courses and moderate slopes.allowing the beginner cyclist to learn to manage cadence and effort without getting lost in a sea of infinite developments.
The road-standard 700c wheels are fitted with tires that provide a balance of grip and durability. They may not be the fastest tires in the bunch, but for riding safely and racking up miles, they’re perfectly worthy.. In addition, the braking system, usually via mechanical disc brakes in these modern versions, provides additional confidence, especially if it surprises us on a rainy day or if we have to brake decisively on a descent.
This is a technical detail very appreciated in this price segment, where in the past we could only find shoe brakes of dubious effectiveness.
But beyond the technical sheet, what really makes this Hiland 700c worth it is what those who have already tried it say about it. If you look at user comments and reviews, you will find a very clear pattern: satisfaction based on value for money..
Nobody is saying it’s an engineering marvel or that the materials are top quality, because they aren’t and for 215 euros they can’t be. However, the vast majority agree that it is “very good” for what it costs. Buyers point out that this is a solid bike, arrives well packaged, and final assembly is relatively simple.
It is important to contextualize this bike. It’s not designed to compete in the Tour de France or cut times in Strava segments against people carrying five-thousand-euro machines. Its objective is much more noble: to democratize access to road cycling.
It’s the perfect bike for the student who wants to get around town quickly, for those who want to start exercising on weekends or for those who want to test whether cycling is right for them before investing in higher equipment. The Hiland 700c is positioned as that first bike you remember fondly, the one that taught you to suffer on the slopes and enjoy the wind in your face.