The doll Laboubufrom the Chinese manufacturer Pop Mart International Group, the mobile phone Poco X7 Pro and the pens Bobbie Goods were the most searched items by Brazilians in 2025, according to Google. The list was defined based on the major trends of the year, based on the volume of searches carried out on the platform. The scenario occurs in a time of greater optimism: Brazilians intend to spend an average of R$540 on their end-of-year purchasesaccording to a survey carried out by the company in October among 2,000 people. The report also highlights that 67% of respondents are confident about their financial situation and 80% intend to buy gifts this Christmas.
Labubu, which went viral at the start of the year, became an object of desire and boosted Pop Mart’s results. The company recorded an increase of up to 250% in revenue in the third quarter, mainly driven by international expansion. Sales outside China increased by up to 370%, a faster pace than the domestic market, which was around 190%. The launch of new series strengthens the appeal among collectors and helps to increase the presence of the doll in searches.
The Poco The model has gained traction with users who favor gaming-oriented features and more advanced specifications.
Bobbie Goods pens round out the group of three most sought after, whose sales increased after Bobbie Goods books, published by HarperCollins, went viral on TikTok. The collection exceeded 2.5 million copies sold in October, with four titles remaining among the best-selling on Amazon for months. Dual tip pens followed suit, meeting the demand for specific materials for contouring and filling.
Discover the list of the 50 items most desired by Brazilians this Christmas
Most searched articles
| Position | Object |
| 1 | Labubu doll |
| 2 | Poco X7 Pro cell phone |
| 3 | Bobbie Goods Pens |
| 4 | iPhone17 |
| 5 | iPhone16 |
| 6 | Running shoes 4 |
| 7 | Arabic perfume |
| 8 | Board games |
| 9 | RX7600 |
| 10 | Electric motorcycle for children |
| 11 | PlayStation |
| 12 | Headboard |
| 13 | Galaxy S24 |
| 14 | Electric scooter |
| 15 | Dux Whey |
| 16 | Electric bike |
| 17 | Creatine Growth |
| 18 | Dish drainer |
| 19 | Exercise bike |
| 20 | Electric scooter |
| 21 | Floratta perfume |
| 22 | iPad10 |
| 23 | Garmin smart watch |
| 24 | Clock |
| 25 | Induction cooker |
| 26 | SamsungA55 |
| 27 | Cicaplast |
| 28 | Built-in electric oven |
| 29 | 43 inch TV |
| 30 | Crocs shoes for women |
| 31 | Coffee maker |
| 32 | Ray-Ban |
| 33 | Bépantol Derma |
| 34 | 55 inch TV |
| 35 | Electric popcorn machine |
| 36 | PS5 controller |
| 37 | Column fan |
| 38 | Dining table with 6 chairs |
| 39 | Samsung Washer and Dryer |
| 40 | Women’s Tennis Academy |
| 41 | Electric kettle |
| 42 | 65 inch TV |
| 43 | Dishwasher |
| 44 | Body splash |
| 45 | Security camera |
| 46 | RX580 |
| 47 | Camping tent |
| 48 | Air conditioning 18,000 BTU |
| 49 | Beach chair |
| 50 | To light up |
About The Author
