Artificial intelligence is no longer a promise of the future and has become a central element in the transformation of Brazilian digital marketing. Today, small and medium-sized businesses can now access tools previously reserved for large companies, increasing their capacity for performance, segmentation and predictability of results. For Beelieve Group, a national digital marketing company, AI represents not only a technological advancement, but also a turning point in how SMEs compete in the market.
Marcus Calixto, founder and CEO of Beelieve and an executive with over 15 years of experience in technology and digital marketing, says AI is changing the dynamics of the industry by enabling decisions based on data and no longer subjective perceptions. “Artificial Intelligence solves exactly what has always hurt small businesses, improvisation. When the operation starts working with data, consumer behavior, performance history and automations, the SME starts to compete on another level,” says the executive.
Beelieve has integrated AI into key stages of its operation, from lead behavior analysis to sales automation with intelligent agents. Own tools help customers track metrics, measure ROI, and perform automatic relational and business actions. For Calixto, this development is not optional. “AI is no longer a trend, it is a basis. The entrepreneur who does not put technology at the heart of the operation will spend more, sell less and make decisions in the dark,” he reinforces.
One of the most significant impacts of artificial intelligence on digital marketing is its ability to anticipate behaviors and adjust strategies in real time. This includes predicting performance drops, automatically optimizing campaigns, and identifying consumption patterns. In practice, small businesses can access resources that previously required entire teams of analysts and specialists. For the CEO, Artificial Intelligence democratizes the market. “For the first time, an SME can benefit from the level of precision and speed of a large company. The technology levels the playing field and offers small businesses the opportunity to grow without increasing their structure.”
Another front transformed by technology is that of commercial relations. Beelieve uses intelligent automation, this process reduces costs, accelerates conversion and avoids missed opportunities. Calixto believes this movement is redefining the role of teams. “AI doesn’t replace people; it replaces what takes time and doesn’t generate value. Technology does the repetitive work and the team focuses on strategy, service and creativity, that’s how you achieve scale,” he says.
On the national scene, Beelieve has distinguished itself by the practical application of artificial intelligence in an integrated operation for SMEs. The company is validated by the Brazilian Franchise Association (ABF), FGV Ventures and Cherto Consultoria, the latter ranking the model as the best digital marketing franchise structure in the country. The combination of technology, subject matter specialists and centralized processes creates an operation with less customer risk and more predictable growth.
For Calixto, the impact of artificial intelligence on digital marketing is definitive and the entrepreneur who understands it sooner will have a competitive advantage. “AI is the biggest accelerator for small businesses since the arrival of social networks. Those who learn to use it now are years ahead. Those who ignore it are left behind. The game has changed,” he concludes.
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