“Alexa, break the silence”, the idea of ​​Amazon and Fad Juventud which triggered help against cyber-violence

The campaign “Alexa, break the silence”the initiative with which Amazon and Fad Juventud used the voice assistant to raise awareness about digital harassmentends this Saturday after four weeks of deployment in Spain. And this with results that confirm its impact on homes and devices across the country.

During the month of activity, awareness messages built into Alexa – created to help identify cyberviolence behaviors and guide those experiencing them – were replicated more than 230,000 times. A volume that shows that users not only interacted with the function, but expressed interest in learning how to detect and stop violent situations. online.

More and more young people are asking for help after the campaign

The effect did not remain in the informative part. According to data provided by Fad Juventud, the Information and orientation service (SIOF) recorded a 12% more requests compared to the previous month. This increase reflects the fact that the campaign not only raised awareness, but encouraged more young people and families to seek professional support when faced with doubts, conflicts or situations of digital harassment.

Visits to the Service’s website also increased during the period, reaching a 26% more traffic. A direct indicator of the interest generated by the campaign and the usefulness of referring to training and support resources.

Technology to prevent cyberviolence

“Alexa, break the silence” is one of the actions that the two entities are developing to prevent online harassmenta problem that particularly affects adolescents and young people. The voice assistant was able to respond to insults, aggressive phrases or expressions related to harassment with educational messages, support resources and explanations to understand the impact of digital violence.

In addition, the initiative helped to make visible the help channels of Fad Juventud, which offers professional, confidential and free care through its SIOF service.