The supermarket chain Coto inaugurated this Saturday A new branch In Mar del Platalocated in the harbor areaan opening that included that creation from 240 direct jobs and a new commercial engagement in one of the city’s most active sectors. The brand new premises are located in the Bendu Multispaceabout the 150 Workers Ave. and is part of the company’s expansion plan in Buenos Aires Province.
The new facility, called Harbor reservehas one Total covered area of 4,850 square meters and a 2,400 square meter sales halldesigned to concentrate in a single space a wide range of food and non-food products. The proposal covers areas of Warehouse, butcher shop, rotisserie and greengrocerin addition to sectors from Perfumery, cleaning, bazaar, home, textile, hardware and automobiletogether with a save that brings together Selected labels from the local and international market.
One of the axes of the new location is the personal careespecially in the area Bloodbaththat has one Exclusive counter for assisted sales. In addition there is one Interior design Designed to facilitate customer traffic: The branch includes a system from renovated signage This allows you to identify the different objects from any point in the room.
The opening also marks a aesthetic change within the chain. It’s about them first branch from Coto, which includes black roofsa selection aimed at generating a visual environment further warm and modernin line with new trends in commercial architecture.
In technological matterthe supermarket has one State-of-the-art cooling center that uses carbon dioxide (CO₂) as a natural refrigerant. This modality, which replaces traditional refrigerants, allows Reduce environmental impact, improve energy efficiency and reduce operating costs. Facilities include Gas coolers and electronic valves Designed to optimize cooling system performance.
They pointed this out from the company THE NATION that the opening is inscribed in it sustainable investment policy in the country and especially in the Buenos Aires Provincewith the aim of expanding it territorial presence and accompany local economic development through the Job creation.
Parallel to the inauguration of the new location, Coto presented a novelty in its communication strategy: the launch of its first commercial created entirely with artificial intelligence. The piece was published by the einternal creative team of the company and tries to mark a Turning point in the way the brand is communicated, combining creativity, technological innovation and digital production.
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