Shakira’s two concerts at the Mario Alberto Kempes Stadium are becoming the artistic event with the greatest economic significance in the history of Córdoba. With tickets sold out for both dates, the city and surrounding towns will experience a record weekend in terms of tourist movement, consumption and hotel occupancy.
According to official estimates, the Colombian artist’s arrival will have an economic impact of almost $55 million, a figure that places these exhibitions among the most important in the province in recent years.
What are the schedules and how is the entry to the Shakira show at Kempes?
The doors of Mario Alberto Kempes Stadium The opening takes place at 6:00 p.m., with staggered entry to avoid crowds at the main entrances. Between 6 p.m. and 8 p.m. the audience can benefit from a happy hour with 2×1 drink promotions in the stadium.
The main show is scheduled for 9 p.m., but the timing of the opening show has not yet been confirmed by the organization.
Access is differentiated depending on the location of the individual entrances. Those with a general field must enter via the southern sector between the Ardiles stands and the popular Artime. The Gasparini stands will be directly accessible via the stands.
He in turn VIP field The left VIP field is entered through the north end of the Ardiles Stands, while the right VIP field is entered through the north end of the Gasparini Stands.
How many tourists come to Cordoba because of the “Shakira Effect”?
Among the concert participants and accompanists, it is estimated that approx 120,000 people You will arrive in Córdoba at the weekend. The phenomenon affects not only the capital, but also cities in Sierras Chicas, Villa Carlos Paz, Alta Gracia and other nearby tourist attractions, which are also experiencing high occupancy rates.
This enormous influx of visitors consolidates Córdoba as one of the most important hubs for international trade fairs in the country.
What is the hotel occupancy rate on the trade fair weekend?
The city’s hotel industry Cordova Occupancy is 100%, and occupancy is also high in the surrounding tourist destinations. The event also coincides with a weekend of high tourist demand, further boosting economic activity in the region.
The impacts affect not only hotels, but also temporary accommodation, restaurants, transport and shops.
The Shakira concerts They exceed attendance figures and influence other great international shows at Kempes, such as those by Paul McCartney, Metallica, Red Hot Chili Peppers, Luis Miguel and Ricky Martin.
In addition, the event takes place in the context of the continued growth of Córdoba International Airport, which is experiencing a record season of domestic and international flights, facilitating the arrival of tourists from different locations in the country and abroad.
Which industries benefit from Shakira’s shows?
The positive effects reach several areas:
- Hotels and tourist accommodation
- Restaurants and bars
- Urban, intercity and air transport
- Shops and shopping centers
- Services related to tourism and entertainment
.
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