An age-old profession that transcends generations
THE Etxezarreta Butchery celebrate over 70 years old serving the residents of San Sebastián from its position in the market La Bretxalocated at Bretxa Merkatua 31, Donostia-San Sebastián (Gipuzkoa). Opened in 1955 by Juan and Floren, the family store kept alive the local meat traditionbetting on quality products, personalized attention and commitment to small breeders and baserritarras who intensively raise livestock.
Etxezarreta’s career was recognized with the prize Business of the year in Donostia, a prize that not only values the historical trajectory of the company, but also its capacity for innovation And adaptation to modern times.
Gastronomic tradition and modern approach
Throughout its history, the butcher’s shop has been able to combine classic crafts with a updated vision of the market. On the one hand, they maintain traditional techniques curing and selection of meats; On the other hand, they improved their online presence And digital strategieswho increased his visibility to diverse audiencesincluding young consumers.
This approach, according to the owners, favored the customer loyalty and expanded its go beyond the neighborhoodnow its reputation even in social networks and digital platforms.
Quality products and philosophy
The butcher’s offer includes a wide choice of premium meatssirloins and chops manufactured products like burgers or home-cooked meals, all concentrated on one excellent raw material.
The business philosophy, based on support responsible consumption And proximity— is reflected in close collaboration with local producers and in the training of informed consumers which values the flavorTHE traceability and the sustainability.
La Bretxa as the epicenter of traditional commerce
The La Bretxa market is one of the the most emblematic commercial spaces of Donostia, where the Etxezarreta butchery has become a reference not only for neighbors, but also for visitors looking for quality meat products with a authentic seal.
This recognition of traditional commerce comes at a time when markets and small neighborhood stores They seek to reinvent themselves against large areasbetting on the differentiation, proximity and a customer service which preserves historical values.
Future outlook after award
with the price Business of the yearthe Etxezarreta family plans to further consolidate its presence in the local economic fabricreinforcing both its physical store like their online channels. The expectation generated by these price offers new opportunities to broadcast the traditional meat crafts and attract a wider audience.
The history of this establishment is an example of how a family business can endure and evolvecombining tradition, innovation and a deep connection with the community.
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