Scientific literature has shown that sustained effort not only improves performancebut also shapes the brainthanks to neuroplasticity, creating new neuronal connections, strengthen existing ones and promote the growth of new cellswhich improves … cognitive functions such as memory, attention and learning, and even counteract age-related deterioration.
Activities that require concentration, such as careful study or deliberate practice, stimulate structures such as the anterior cingulate cortex and hippocampus, keys to discipline and memory. Evidence also shows that methods that generate friction – those that are neither easy nor immediate – promote longer retention and greater psychological resilience.
By repeatedly overcoming discomfort, brain circuits associated with perseverance and emotional regulation are strengthened, resulting in more self-control and capacity for future endeavors. Thus, science confirms that continuous effort is a driver of change in both the brain and personal identity.
“Choosing the easy route, like delegating everything to artificial intelligence, deprives us of the internal growth that occurs when we go through difficulties”
In one of his most recent publications shared on his digital platforms, Dr. Sebastián La Rosa – doctor and communicator specializing in nutrition, longevity and overall well-being – highlighted the value of effort and its direct impact on the brain and in the formation of character.
The Argentinian popularizer emphasizes that studying, researching or writing is not always pleasant. Even when there is motivation or passion for the subject, the process can be uncomfortable and require a lot of focus and sacrifice.
However, as the expert explains, it is precisely this effort that “stimulates the development of brain areas linked to discipline, willpower and decision-making, such as the anterior cingulate cortex”. This region is crucial for motivation, willpower, conflict resolution, decision-making and emotional control, acting as a center that evaluates effort versus reward, detects errors and manages the response to aversive or painful stimuli, thus helping to persist in goals and regulate action.
The doctor warns of a common trend today: the preference for comfort and the delegation of personal tasks to technological tools, such as artificial intelligence. “Choosing the easy route leads to personal dissatisfaction later. This may seem convenient, but it deprives the individual of that internal growth that only occurs in the face of difficulty,” he says.
“What costs us the most is what transforms us the most. Doing it, even if we don’t want to, strengthens our identity and differentiates us in the long term,” summarizes the doctor in the recording.
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