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The most talked about procedure of the year was the salmon sperm facial. Jennifer Aniston He said he finds “almost everything” on his skin and revealed he has tested the technique, although he doesn’t know if it really works. The method uses derivatives of salmon DNA to stimulate cell regeneration. Miley Cyrus he also spoke about the treatment, but in an ironic tone, saying he found the experience strange.
Another procedure that came back into circulation was the so-called “penis facial”, cited by Kate Beckinsale. According to the actress, the protocol is based on human cells grown in the laboratory, originally extracted from the neonatal foreskin. The method promises to stimulate skin renewal using growth factors and microneedling. This revelation has reignited debates on the ethical and aesthetic limits of these techniques and on how far celebrities are willing to go in search of rejuvenation.
Older treatments have also returned to the forefront. Demi Moore has resumed her advocacy for leech therapy, which she says helps with detoxification and circulation. Although viewed with skepticism by much of the medical community, the technique saw further repercussions when it was mentioned by the actress as part of her skincare routine, reinforcing how alternative procedures continue to spark curiosity when associated with household names.
The traditional Geisha facial, made with sterilized nightingale droppings, has also gone viral again, reinforcing the fascination with exotic methods of luxury skin care.
Despite the eccentricities, all of these procedures pointed to the same trend: the obsession with collagen. Celebrities began to look for methods that stimulate the natural production of the substance, thus consolidating the theme as the protagonist of aesthetics in 2025.
According to Doctor Roberto Chacur, specialist at Harmonize Gold, this year marked greater maturity in the aesthetic debate. “Not everything viral works. Collagen has grown in importance because it supports the skin over time. When we physiologically stimulate this production, the result appears naturally,” he tells GLOBO.
Finally, 2025 showed that aesthetics has become a public issue between curious fashions, extreme experiments and real advances, the search of youth continues, now with more exposure and critical sense.
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