The leading household appliance brand in Europe achieves the Argentina with a new product selection. BekoRecognized worldwide for its innovation, focus on sustainability and presence in more than 140 countries, comes to the country with the help of Solnika local company specializing in the production and marketing of household appliances.
With 46 factories in 14 countries and a strong commitment to developing sustainable products, Beko positions itself as a premium brand, targeting consumers who seek efficiency, technology and sustainability in their home. From December, the products will be available in the main retail chains and also in the official store of Free market.
“We are very proud to be able to bring products of this quality to Argentina and to be a strategic partner of an internationally known brand.”highlighted Abel PicchioCEO of Solnik. “Beko is a sales leader in countries such as Germany, France, Spain, Italy and the UK, so we are pleased to be able to offer local consumers the quality and cutting-edge technology in household products.”
Refrigerators with HarvestFresh technology: the first launch in Argentina
In its first phase in the country, the brand will showcase its Inverter No Frost Refrigerators Equipped with the innovative HarvestFresh technology, a system that reproduces the solar cycle through three-color lights (dawn, midday and night), with the aim of preserving the nutrients and vitamins of fruits and vegetables for longer.
This difference makes this line an ally for anyone looking for a healthier diet without sacrificing freshness. In addition to this core technology, the new Beko refrigerators feature the following:
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NEO Frost Dual Cooling: Total No Frost system that automatically defrosts and maintains optimal humidity to better preserve food.
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Everfresh+ drawer: A special compartment that allows you to keep fruits and vegetables fresh for up to 30 days thanks to precise humidity and temperature control.
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Premium features: Tempered glass shelves with a resistance of up to 25 kg
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Low consumption LED lighting
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Vacation modewhich allows you to only turn off the refrigerator while the freezer remains active
What new refrigerators are arriving in Argentina?
With the entry of HarvestFresh into the home appliance market, the refrigerators added to the consumer proposals will be positioned in two models: 401 L Black Stainless Steelin black and with top freezer compartment and 375L stainless steelwith stainless steel look and lower freezer compartment. Additionally, both No Frost refrigerators come with a 10-year warranty on the motor. ProSmart inverterplus 24 months for any technical damage.
What next releases are coming to the country?
Following the launch of the refrigerators, Beko will expand its presence with a second tier of products aimed at Argentine households.
Inverter washing machine with EnergySpin
These washing machines have Technology that saves up to 35% energy Thanks to specific drum movements that accelerate the dissolution of the detergent, impeccable results are achieved with less heat and silent operation.
“The function of these products guarantees perfect washing results with less heat and minimizes energy consumption in frequently used programs.”explained D.Iego Otamendicommercial director of Solnik.
Complete cooking line
From December there will also be:
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Electric induction, ceramic and gas hobs
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Electric ovens with convection, steam or mechanical controls
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60 and 90 cm hoods
“The cooking line adds the premium touch that every modern and efficient kitchen should have. We will be marketing all these products from December.”concluded Otamendi.
With With sustainable technology, energy efficiency and functional design, Beko is preparing to compete in the upper segment of the Argentine market. Its launch represents a new option for those seeking durable, smart devices with a focus on home care and nutrition.
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