Telecom Argentina authorities announced today that while they will keep their corporate name, will unify all brands of their products in personnel, which was previously just the name of the connectivity business.
Currently, Telecom offers mobile and fiber optic services through Personal, offers TV through Flow and has the Personal Pay virtual wallet, the Personal online shop, a smart home business and another technology business.
Approval for the purchase has now been received Telefónica, This would add more telephone and internet subscribers. “Once we approve the merger, we will migrate the brand. Everything will be converted to staff and we will return the Movistar brand. “If I don’t know, because I have no idea when it’s going to happen,” he said. Gonzalo Hita, COO Human Resources, at the company’s year-end event to announce the news.
According to Hita, the purchase of Telefónica is “a fact” that has “already happened,” although the companies will be run independently until the merger is approved. “There is no specific date as to when it might happen, it depends on the regulators. But.” “We are confident this will happen as it will allow us to achieve economies of scale that will increase investment.”
For management, the industry is experiencing a challenging present, with ever-shorter evolutionary periods and data traffic that could increase ninefold by 2033. “While investments intensify, revenues stagnate and new players emerge. There are LEO satellite companies like Starlink as well as Mercado Libre, Google, Meta and the hyperscalers. Given all this, Telecom’s vision is to enhance customer experience through a relevant ecosystem of solutions,” he noted.
According to the data he shared, in 2025 In the end, staffing will be billed at $3.7 billion, an investment of $700 million (which is multiplied by 10 if the last eight years are taken into account) and 35 million connections.
Meanwhile, Hita announced that for End of 2026 it will be 7.1 million households with FTTH, The They will turn off the copper And? 5G is already a reality. “27% of our fleet is 5G, 25% of the phones we sell are 5G and 83% of customers with eligible phones are already using the 5G network. As the number of devices increases, so will the number of locations. 26% of data traffic is already on 5G,” he added.
Then again, that’s what he said Flow lost 72,000 customers in 2024, but gained 85,000 in 2025 thanks to the integration of two OTTs into the service and the inclusion of its own fiction and concert broadcasts. Speaking of which PersonalPay, assured that he did two and a half million active customers with Principality, that they have started to enter the world of smart homes and alarm systems and that the online store has migrated and now offers products other than mobile phones.
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