The businessman Orlando CanidoOwner of Manausprovided details about purchasing the brand Cunningtonan operation that took place in cash and in cashand which, as he explained, on a. responded strategic decision amid the strong competition faced by the soft drinks sector.
In an interview on a business podcast, the industrialist reported that the negotiations took place directly with one of the main representatives of the acquired company and that the deal took place at a local banking company. “It was a quick decision that was well thought out from a commercial perspective,” he said.
A purchase without prior due diligence
Cánido explained that he pushed forward the takeover without prior assessment of the facility or companydriven by the competitive market scenario. As described, the purchase was made and payment was made on the same day as the initial consultation in a single operationwithout financing.
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The entrepreneur claimed that the decision was related to the Market dispute which it has had with Cunnington for years, against the background of a strong concentration in this sector. “Two decades ago there were dozens of manufacturers and today there are very few players left,” he said.
Another factor affecting operations was the possibility of a takeover of the brand international groupwhich, in his opinion, would have increased the intensity of the competition. Faced with this scenario, he decided to move forward with the purchase himself. From his point of view, the takeover allows him consolidate a dominant market position in the local soft drinks market, where Manaus concentrated most of its sales and Cunnington represented the largest remaining competitor.
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The dispute over the tax cause
During the interview, Cánido also referred to them in an ironic tone Court investigations into alleged tax evasion that he faces. He denied irregularities and stressed that the Cunnington operation had been carried out formal and declared. In this sense, he insisted that the purchase was solely in response to a Business logic and not to other external factors.
The operation strengthens the process Concentration of the soft drinks market in Argentina, with fewer brands and a greater weight of players that manage to maintain the scale of production and distribution. With the acquisition of Cunnington, Manaus consolidates its leadership position in a sector where competition is being redefined based on volume, logistics and price positioning.
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