From selling the first package two years ago to exporting millions

The Yerba Cósmico project, born on social networks, today not only reaches the entire country, but also exports to various countries.

12/15/2025 – 7:02 p.m

Just two years ago, Hernan Reggiardo And Samantha Trottier – he Argentinian, she American, a few influencers and today Entrepreneur in the herbal sector– took their first steps Cosmic Yerba Mate. With no contacts in the industry, no sales experience, and no marketing budget, they managed to sell their product first package Bet exclusively on its digital community.

In 2025the panorama is completely different. The brand was closed one of the strongest years in its short historywith More than a million packages soldpresence across the country, Exports to three continents and an online community that has established itself as a key growth driver. Reggiardo himself shared the results in a public post that summarizes the journey of one of the brands. the most disturbing aspect of recent Argentine mass consumption.

The numbers that explain this phenomenon

In 2025 Cosmic Yerba achieved successes that make it one of the most successful emerging brands in this area:

• More than 1,300 points of sale in all provinces
• Presence in major chains and platforms such as COTO, GDN, Jumbo, Carrefour, Makro, La Anónima, Vital, PedidosYa and Rappi
• More than 1 million packages sold in a single year
• Exports to the USA, Europe and Australia
• The most followed yerba mate brand on social networks
• Introducing boiled mate bags that are free of petroleum-based plastics
• First own pop-up store: Materia Móvil
• Historical collaboration with El Estanciero through the “Estanciero Cósmico”

All of this, in only two years of life.

From complete obscurity to having an identity and becoming trendy

“We’re starting from scratch. Just Samantha and I, with no sales knowledge and no contacts in the industry” wrote Reggiardo. The message reflects one of the central features of the project: Cosmic did not emerge from a traditional structurebut from social networks, an active community and a direct narrative that quickly appeals to young audiences.

It is positioned as Premium grass: without TACCwith low dust contentproduction 100% in missions, parked for a year and with carefully designed packaging that breaks with the classic aesthetics of the industry.

In 2025 the proposal was expanded with the introduction of compostable bagsmade with plant materialswhich reinforces a narrative of explicit sustainability. But beyond the product, the brand has built an asset that is difficult to replicate: a community.

The key to Cósmico’s growth

The user Mateo Mafia analyzed the commercial factors that explain the evolution of the brand:

• Value before sales: authentic content first, product second

• Community instead of followers: an active tribe that expresses its opinion and decides

• Show the process: complete transparency from mission to packaging

• Founders with faces: Sam and Hernán as permanently visible faces

• Own marketing: without agencies, without outsourcing the voice of the brand

• Participatory decisions: launches validated with the community

• Controversy as a driving force: Criticism that strengthens reach and loyalty

Cosmic He doesn’t just sell yerba mate. Drive in new way of thinking about infusionswith clear identity, community and values. From cooked mate to unusual collaborations, the brand acts as Creator company that has managed to scale without losing control or authenticity.

The journey of Cosmic Yerba in 2025 confirms an increasingly visible trend: creators can build Mass consumption brands without large advertising budgets if they achieve something more effective than the directive: Trust, identity and emotional connection.

In just two years Sam and Hernan They went from selling their first package to consolidating Cósmico as a national brand with a global reach. And everything indicates that the journey is just beginning.