Five greenhouses were installed in high-traffic shopping centers; the dynamic defines part of the casting before the premiere of the reality show!
Even before the “Big Brother Brazil 26” air, Globo has already started reality TV! Strategically distributed across the country, the traditional Glass Houses are once again a key element of the selection process and promise to anticipate alliances, rivalries and favoritism… all under the watchful eye of the public.
In total, five transparent structures were installed, one in each region of Brazil, transforming high-traffic shopping centers into real BBB stages. Below, Purepeople Brasil details where the Casas de Vidro do Vidro are located. “BBB 26”how the dynamic works and why this edition marks an important turning point in the program format.
The glass houses of “BBB 26” travel across Brazil from north to south
Globo’s proposal for “BBB 26” is to further nationalize the game. For the first time, each region of the country receives its own Casa de Vidro, thus expanding the scope of the dynamic and bringing the public closer to choosing future siblings.
The structures are installed in high-traffic shopping centers, allowing for in-person monitoring and also an intense impact on social networks.
Southeast
To the southeast, the Glass House “BBB 26” is located in São Caetano do Sul, in ABC Paulista, inside the ParkShopping São Caetano. The space is attracting attention not only because of the presence of candidates, but also because it is part of an unprecedented activation called BBB Experience.
Over more than 3,400 m², the experience recreates on a real scale iconic reality environments, such as the Confessional, the…
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