Flamengo’s Deliberative Council on Tuesday approved the two-year contract with Wap, a daily solutions company, which will pay the club 11 million reais per year.
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The sponsorship is valid from 2026 and includes displaying the WAP on the front of the shorts of the men’s professional team and the under-20 category. In addition, the brand will be visible on training and warm-up uniforms, interview backgrounds, the official delegation bus and signs in the training centers and in Gávea, important spaces in the red-black ecosystem.
The partnership also extends to the digital environment, with an active presence on the club’s channels, such as the website, the official application and social networks. WAP will be integrated into promotional actions, collaborative campaigns, app notifications and special content with athletes. Also note the presence of the brand on FlaTV broadcasts, the club’s official channel, which has more than 7.6 million subscribers on YouTube and millions of views per month.
— Being alongside Flamengo, the club with the greatest visibility and commitment in Latin America, is an important and strategic step for WAP. This union reinforces our commitment to being ever closer to Brazilians and their passions — underlines Paulo Sanford, CEO of WAP.
Highlights of the partnership include major brand activations, including a presence with a stand during Maracanã matches, interactive actions with fans and promotional activations on the Fla-Prêmios platform. The initiative seeks to generate real experiences and bring the brand even closer to the end consumer, in moments of passion and connection with the club.
— It’s not just about brand exposure, but also an emotional connection with millions of fans. With Flamengo, we have the opportunity to expand our national presence, which is already experiencing constant growth, and to strengthen the direct relationship with the consumer in moments marked by emotion and celebration — says Tiago Veiga, Head of Marketing at WAP.
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