The fashion brand Prim confirmed that permanent closure of its branches Physics in the United States after 15 years of activity. The decision was announced through an official statement posted on social networks The company said goodbye to its community and anticipated what the final phase before total closure will look like.
The announcement was posted on Primp’s official Instagram account. In this announcement, the company said that it was time to complete the commercial project that began in 2010.
“After 15 years, it’s time say goodbye from Prim“wrote the brand in the statement, which ended with the signature of Wesley Uthus, one of its founders. The text emphasized gratitude to employees and customers who have accompanied the company’s journey.
In the same document, the company reported the start of a “sale from Farewell“. The company said it is providing discounts amounting to 50% in its entire inventory as part of the closure. The message also clarified that accumulated gift cards and loyalty points can be used during this final period.
According to the MSP Magazine release, the four locations Primp will be closing are in White Bear Lake, Excelsior, St. Paul and Sioux Falls. All branches will cease operations on December 23rd.
The store opened in September 2010 with the aim of providing a high fashion boutique experience with curated collections, frequent launches and pricing under $100.
According to MSP Magazine, Primp’s first store was in the Cathedral Hill neighborhood of St. Paul, Minnesota, as a project led by Primp Michele Henry and Wesley Uthus. From the beginning, the brand positioned itself with a proposal aimed at placing the emphasis on the shopping experience and the bond with the customer.
This approach was reflected in the institutional presentation published on Primp’s website, in which the company explained that its origin was linked to the idea of recreating a social space similar to “preparing among friends” before an event. The brand stood out as The central features are personal supportthe honest opinion of the staff and an environment designed to make the purchase smooth and relaxed.
MSP Magazine stated that the concept’s initial acceptance allowed it to expand its presence in the following years. By 2014, the company already operated six locations and had begun to expand outwards Minnesotawith openings in Midwest cities like Sioux Falls and Fargo.
At the same time, the company developed its Online shop as a complement to physical branches, with the intention of transferring part of the experience offered in its premises to the digital environment.
The MSP magazine article noted that the company had reached its highest level of expansion Nine branches in operation. However, at a later date, Primp began shrinking its retail network and phasing out closures in various cities. This adjustment resulted in a concentrated operation four branchesthese are the ones who have now announced Attitude finally from Activitiesas the publication explained.
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