PRISA Media has appointed Raúl Romojaro director of PRISA Motor, the transversal platform that brings together all the information on automotive sector products in the media of the group -EL PAÍS, Ace, Cinco Dias, Cadena SER And HuffPost– and, to strengthen the structure, Alfredo Rueda assumes the responsibility of section head.
This year has allowed PRISA Motor to be consolidated as one of the references in the specialized press, with an average monthly audience, according to data from the GFK auditor until the end of last October, of 2.2 million unique users, who consumed an average of 5.7 million page views per month. The average reading time for each page viewed is very notable, which amounts to 80 seconds to rise to the leadership of this measure for several months of the year.
With the appointment of Romojaro and Rueda, progress is being made in the objectives of a project born in 2021 with the aim of becoming a reference in automotive journalism in Spain. In addition to news, reports, developments, model analyzes and product comparisons, it also produces information related to new technologies, with priority attention to energy efficiency in mobility. All this, adapted to multiple stories, from text to video, including social networks. In this sense, audiovisual distribution has experienced significant growth during this period, particularly in short and dynamic formats that attract a younger audience.
On the other hand, it is a project that seeks to develop everything related to the engine, including information on the advancement of the electrification of mobility up to practical contents and advice for drivers, vehicle maintenance and road safety. And of course, vehicle tests and all the latest news from the sector.
In addition, the PRISA Motor Awards have already established themselves as the major annual event to recognize the best in the automotive sector in terms of design, performance, innovation and sustainability, an essential meeting for the industry.
During the year 2025, the PRISA Motor team attended around a hundred presentations of new products, both national and international, and tested nearly 80 of the most notable models on the automotive scene, to offer readers detailed information on an activity that is economically, industrially and socially relevant.
Biographies
Raúl Romojaro began his journalistic career at the newspaper AS, which he joined in 1988, always specializing in automotive information (competition and product). Until 1996, he was special correspondent for the motorcycling grand prix, a task which he combined with the assistant editorial of the Top Auto and Top Moto magazines, within the Semana group. In 1998 he was appointed head of the Motor section of AS, of which he became editor-in-chief in 2004. In 2015 he was responsible for the development of the “El Motor” website, until his return to AS in 2020. In 2021 he returned to the transversal PRISA Motor project, also as editor-in-chief, becoming deputy director of the project a year later.
Alfredo Rueda has been part of the PRISA Motor editorial team since February 2022. His professional experience began in the information services of Radio España, as an editor and presenter in the area of general news, before making the definitive leap into the world of motorsport. His link with motorsport was consolidated in 2000 within the press service of the Jarama circuit. Two years later, he joined the Royal Spanish Automobile Federation, where he carried out editorial and institutional communication tasks. In 2003, he worked as editor-in-chief of the magazine Adam (Ayuda del Motorista) and, later, in the magazine Motor 16. In 2007 he joined the editorial staff of Automatic image 4×4, Automatic image And Higher speed (from the Axel Springer Spain group).
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