Like every year, the annual report from PornHub, the world’s highest-traffic pornography platform, provides a detailed x-ray of Consumption habits related to adult entertainment. The 2025 survey expanded the focus beyond artists and traditional categories and brought it to the forefront emerging trendsRegional differences and changes in search behavior over the course of the year.
The data collected shows viral phenomena that attracted mass attention, numbers that suddenly concentrated searches, and differentiated preferences by country and region. The report also allows for observation How the attitude towards pleasure developed and how certain cultural events influenced content consumption.
The study also analyzed the evolution of viewing habits in 2025. the impact of the gender interest gapthe different preferences by country and the main markets that drove traffic to the platform.
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Argentina and its relationship to porn
Argentina was once again among the top 20 countries with the highest traffic on PornHub. In the 2025 global ranking, the country rose from 14th to 13th place.
The main search terms remained stable compared to the previous year. “Argentina” was once again at the top of the listfollowed by “Hentai”, “Lesbian”, “Milf” and “Anal”, the latter with an increase of two places compared to the previous year.
Women are the majority
However, the most notable data in the report concerned women’s consumption. By 2025, women will be the main actors in human trafficking in three of the top twenty countries. The Philippines led this group with 64% female visitors and a growth of 5%. Colombia and Argentina shared second place with 56% female traffic and increases of 6% and 5%, respectively.
As for men, In Argentina, the proportion of male visitors was 44%12 points less than women.
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Globally, women accounted for 38% of total visits to PornHub. In contrast, the proportion in Europe and the United Kingdom was significantly lower: in the United Kingdom it reached 25%, in Germany 26% and in Italy and the Netherlands 27%.
The percentage growth in women’s traffic was 1.5% in 2025, lower than in 2024 when it reached 7%. According to records from the last decade, female participation on the platform has seen a sustained upward trend. and continues to dispel the cliché that “only men watch porn”.
On the other hand, in line with the global trend of the year, Interest in “Femboy” grew in Argentina and improved the search ranking by five places. The term “in Spanish” also saw growth, rising seven places.
It stood out among the fastest growing searches “sensual sex” (724%). In relative terms, Argentine consumption exceeded the global average for Latina (+205%) and tattooed women (+167%).
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Porn: Men vs. Women
The overlap of interests between men and women remained stable.
In 2025, “Trans” saw an increase in both genders. “Mature” moved up one place in the women’s category and cemented herself in the top 5 overall. There was also an increase in female consumption in the “Reality” and “Hardcore” categorieswith “Reality” being viewed 155% more often by women than men.
As for the porn stars most in demand by women, The ranking was led primarily by female actors. Jessica Sodi took first place, followed by Lily Phillips and Angela White. Among the men were Jordi El Niño Polla, Johnny Sins and Alex Adams.
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The trends that defined porn in 2025
– First place: “Diverse wishes”
“Lesbian” was the most watched category of the year. Coming in second was “Transgender,” which saw a 58% increase over 2024.
– Second Place: “Mature MILFs”
Interest in mature women continued to grow. Searches for “Hot MILF” increased 77%, “Cougar” increased 83%, “GILF” increased 129%, and “50 plus” increased 105%.
“MILF” was the second most searched term worldwide. “Older” was positioned as the fifth most common category and the third most common category for men. Related to this trend, searches such as “natural beauty” (124%), “real woman” (98%) and “no makeup” (136%) increased.
– Third place: “Real Life Roleplay”
The category “Role play” increased its views by 98%. Searches related to everyday jobs increased, such as: “Driver” (144%), “Professor” (33%), “Plumber” (67%) and “Chef” (39%).
The most frequently searched scenarios included “Sex in the office” (62%), “hospital” (18%), “restaurant” (55%) and “store” (136%).
– Fourth place: “Cheating & Affairs”
Searches related to infidelity increased by 94%. Within this group, “wife cheating” (61%), “caught cheating” (53%) and “sneaky cheating” (148%) stood out.
A particular surge was recorded after the episode during a Coldplay concertresulting in a 210% increase in “Office Affairs” and a 388% increase in “CEO.”
– Fifth place: “Femboy Fixation”
“Femboy” landed in the top 10 most searched terms worldwide for the first time and was ranked the number one term among Pornhub gay users.
The top growing searches included: “cute femboy” (79%), “sexy femboy” (93%) and “femboy hentai” (64%).
Spent time watching porn
The average time spent on the platform in 2025 was 9 minutes and 33 secondsseven seconds less than in 2024. The decline was mainly due to the 18 to 24 age group, which was 26 seconds below average. In contrast, users aged 65 and over beat the average by two minutes.
On average, women stayed 15 seconds longer than men.
By country, Japan topped the rankings with 11 minutes and 2 seconds, after finishing eighth last year. Mexico, which had led in 2024, fell nine positions behind, averaging 9 minutes and 17 seconds. The Philippines saw a significant increase from 9 minutes and 1 second to 10 minutes and 53 seconds.
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Argentina saw a significant increase: the average time went from 8 minutes and 49 seconds to 9 minutes and 44 seconds. However, in the Netherlands the indicator fell from 10 minutes and 51 seconds to 8 minutes and 54 seconds.
By age group, the 35- to 44-year-old segment went from slightly below average to 27 seconds above average. The largest increases were recorded between groups from 45 to 54 years (+44 seconds), 55 to 64 (+89 seconds) and 65 or more (+121 seconds).
PornHub’s annual report allows us to identify relevant discrepancies Search trends and in consumption patterns on a global scale. Systematic analysis of this data provides insights into the development of preferences, cultural changes around sexuality and the influence of popular culture on search behavior.
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