New cover for GQ displays for Hailey Bieber In his most influential moments After the closing of Rhode’s sale to Elf for $1 billion. The businesswoman and model is putting herself at the center of the beauty industry, while cementing her brand as a unicorn and redefining women’s success in the sector.
Be the face of entrepreneurship and innovation, Bieber exclusively reveals GQ the details The process, her strategic vision and the way she balances her personal and professional life at this stage of transformation.
sale Rod For a cosmetics company dwarf Hailey Bieber’s position is among the youngest and most influential companies in the sector. In less than three years, the brand has achieved unicorn status at unprecedented speed, consolidating its position in a market dominated by large groups and celebrities.
In an interview with GQ The businesswoman explained the process, saying:I’ve always been transparent about Rod’s value; “I wouldn’t sell it for less than a billion dollars.”He mentioned. “The decision was not just financial, I was looking for a partner who understood my vision.”
Bieber explained that the sale Rod It was implemented in May 2025, achieving its initial project objective. Although selling was not his only goal, he partnered with him dwarf It provided him with the perfect opportunity for the future of the brand. “I was surprised when I received the confirmation. I cried, I felt exhausted, but also proud of what we had built.”He said GQ . “At that moment I realized how big a step we had taken, not only personally, but also for my team and other businesswomen.”
Rod’s success is reflected in the overwhelming results. According to the data you provided GQafter its launch in Sephora, the brand sold out to Three products per second That’s about 2000 articles in minutes. “I knew Rod was special, but I never imagined this reception.”Pepper admitted.
“Seeing people waiting hours to try our products or seeing them out of stock is exciting and drives me to maintain quality.”. The businesswoman stressed that the expansion of physical stores led to intensified and unified consumer interest Rod As a phenomenon in the history of Sephora.
philosophy Rod It was necessary to locate it. Bieber described the brand as a proposition of “essential products, each product designed based on a real need, not passing fads.” “Less is more,” he said.
“I don’t want to launch dozens of formulas, I just want to choose what I really use on a daily basis.”. She also stressed the value of creating a brand universe that goes beyond skincare: “I want Rude to be a way of life; you can feel it even in details like the phone case, in the way you feel.”
Regarding the implication, Bieber said: “For me, skin care is not based on gender. My husband, Justin, and my male friends use Rod as much as anyone else, and that’s part of my goal: to make self-care a universal routine“It inspires me to believe that a teenager or someone in their 70s can use the same products and feel part of the community,” he added.
Motherhood and family life have changed Hailey Bieber’s perspective. In conversation with GQ related to: “My son has taught me the importance of pausing and prioritizing time at home. I enjoy being with my family more than any other event.”. She explained that her daily life in Los Angeles revolves around luxury and intimacy: “I’ve learned to protect my space and be selective about what I share; “Justin and I are very careful about our son’s privacy.”
On the professional front, Bieber is exploring collaborations in the field of fashion and design, without losing focus on Rod. Among the recent projects he mentioned the creation of a leather jacket for skylark, Justin Bieber’s branding and accessories like phone cases: “I just strive to engage with what I’m truly connected to. I prefer quality over quantity.” He added: “I love fashion, but my absolute priority remains Rude and her development in the field of beauty and health.”
while Sunset Street Displays an image Hailey Bieber On billboards and increasing her global presence, the businesswoman admits that the impact of her achievements continues to surprise her: “Every achievement is a reminder of how far an idea backed by real business can go. I feel lucky and determined to keep innovating.”
Hailey Bieber concluded: “My greatest satisfaction is seeing other women get inspired and bet on their projects, believing that they too can make history in any industry.”
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