- The poster’s message
- Writing as the origin of data
- Background on digital betting
- Recognition and respect
At the headquarters of Cadena SER, on Gran Vía in Madrid, protest posters appeared this Tuesday in the common areas of the building.
The content of the message generated an internal conversation and reflects a direct claim on the distribution of economic resources within the station and the group.
The poster’s message
The poster reproduces a corporate creativity of Cadena SER with the motto “Leaders with you” and data from 4,892,000 listeners, corresponding to the latest results of the General Media Study (EGM). Under this image, the text adds several critical messages which denounce a lack of economic recognition towards the editorial staff.
The text indicates that these audience data “are not obtained by SomosKlab”, but that for this project “there is money from radio”. The text insists on the fact that the so-called “transversal teams” do not succeed either, referred to as structures which come together to generate work, but which, according to the poster, have funding.
Writing as the origin of data
The heart of the message focuses on a strong statement: audience data “is obtained by the SER editorial team,” which is credited with the work that supports the EGM results. The poster emphasizes that this information “feeds everyone” and expresses weariness with the repeated message that “there is no money for them”.
The demand does not include figures or specific demands, but it directly points to an inequality in the distribution of resources between the traditional editorial team and the group’s other projects.
Background on digital betting
The appearance of the poster coincides with a moment when Prisa is accelerating its digital transformation and has decided to focus on young audiences. The group that owns Cadena SER and El País is working on the launch of Klab, an information platform aimed at social networks such as TikTok, Instagram and YouTube, which is already publishing test content under the name @somosklab.
According to the strategy explained by the group, Klab seeks to connect with new audiences through short formats and language adapted to digital consumption.
Recognition and respect
The poster text ends with a call to continue working together, but with a specific demand: “recognition and respect”. A closing which summarizes the substance of the protest and situates the debate on the value of the journalistic work supported by the public of Cadena SER.
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