
In annual comparison, the segment decreased by 5.1%, reflecting more cautious consumption by families.
It is estimated that the progress in November was driven by Black Friday promotions, but that this movement was not enough to reverse the most difficult situation the sector has experienced throughout the year.
In monthly decline, two other segments recorded an increase: fabrics, clothing and shoes (0.3%) and hypermarkets, supermarkets, food products, beverages and tobacco (0.2%). Among those that suffered falls were construction materials (3.2%); Fuels and lubricants and books, newspapers, magazines and stationery (2.7%); Pharmaceutical items (1.8%); and other items for personal and household use (0.9%).
In the annual comparison, all sectors declined, with emphasis on fuels and lubricants (6.7%); Hypermarkets, supermarkets, food products, drinks and tobacco (4%); Building materials (2.8%); Other items for personal and domestic use (2%); Books, newspapers, magazines and stationery (1.6%); Pharmaceutical items (1.5%); and fabrics, clothing and shoes (0.6%).