Agile Digital Farma, a marketing and sales accelerator specializing in pharmaceutical retail, completes three years of accelerated growth in the sector. The company will end 2025 with a turnover 250% higher than that recorded in 2024. With Digital Pamphleting, the company’s own methodology, Agile has established itself as a strategic partner for independent pharmacy chains and units seeking to dominate the regional market through commercial digitalization.
The company’s 2025 performance coincided with the release of a proprietary study analyzing the business behavior of hundreds of pharmacies it serves. The study showed that 88% of conversions in pharmaceutical retail take place via WhatsApp and telephone, reinforcing the importance of digital strategies integrated into daily business operations. The digital distribution method precisely structures this flow of acquisition, conversation and retention, distributing regionalized media and transforming digital traffic into concrete sales.
The study data also reveals the strength of the methodology in practice. A pharmacy in Uberlândia recorded an increase of approximately R$46,000 in turnover in just 60 days, a jump of 32.8%, in addition to the expansion from 730 to 1,425 deliveries (+95.2%). In Fortaleza, another operation recorded an increase of approximately R$65,000 in the same period (+20.2%), with a significant increase in the volume of deliveries. The results reinforce Agile’s view that digitalization has become a key competitive factor for regional pharmacies.
Pillars of the digital leaflet
The method begins by selecting high-demand and competitively priced “bait products,” such as perfumery, children’s items, dermocosmetics and unbranded medications, to attract new customers to the delivery aisle. Mass paid traffic ads with humanized images and videos, directing qualified leads to WhatsApp. In this channel, training increases the conversion rate by 10-20% up to 50%, with a focus on speed, standardization and personalized after-sales service through VIP groups.
“Digital distribution is the present. Without a network presence, pharmacies lose revenue opportunities to their competitors,” explains Jonas Bertolin Sad, sales director of Agile Digital Farma. Victor Eloi, director of operations, adds: “With simple processes, we transform clicks into recurring sales and loyal communities.”
With hundreds of clients nationwide, including units from the Inova, Conviva, FarMelhor, Hiper Saúde, Hiper Popular, Maxi Farma, Melhor Compra and Ello Farma networks, Agile Digital Farma has strengthened its positioning by investing in artificial intelligence technology, expanding its institutional presence on social media, face-to-face customer visits, podcasts with industry leaders and sponsoring major sales fairs retail of pharmaceutical products. Among the events supported were Abradilan, Encontro Abrafad, Conexão In de Rede Inova and Contabiliza Pharma, a pharmaceutical accounting event in the Northeast.
The partners plan to launch new products and services in 2026. To support this expansion cycle, Agile Digital Farma has structured a board of directors and will expand team qualification programs, seeking to anticipate trends such as regional hyper-segmentation, advanced use of AI to personalize offers and greater integration between marketing and logistics.
As part of its objectives, Agile Digital Farma plans to expand its team and extend its service to a thousand pharmacies in 2026, maintaining its strategy of accelerating units that want to occupy a leading position in the digital environment, an increasingly competitive market, driven by data and guided by the effectiveness of direct communication channels.
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