Shopping in Cordoba continues to expand its commercial offering with the confirmation of a second store KFC and the arrival of new national and international brands. The strategy aims to achieve thisStrengthening the gastronomic and fashion offering, in line with a selective consumption profile and a differentiated shopping experience.
The new KFC branch It will be added to the existing offering and integrated into a broader purchasing renewal process. This was explained by management Gastronomy remains a key axis, albeit with a search aimed at specific formats. “The food court works, but We want to add specialty suggestions, smaller cafes and concepts that complete the experience.“, he emphasized Juliana Olivera, Managing Director of Cordoba Shopping.
The second location of KFC in Cordoba Construction would likely begin in January 2026 It will be open between March and April. In addition to the new KFCpurchasing confirmed the return of Genevawhich is installed as an exclusive brand, andOpening of Tommy Hilfigerplanned at short notice. Even last year Companies such as Bimba & Lola, Zadig, Awada, Villa y Lola, Melocotón and Lens, among others, joined.
Overall last year 18 works registered (including openings and renovations)a significant number compared to previous periods characterized by lower activity. For the administration, this movement reflects a reactivation of brands’ interest in the shopping center and an improvement in the conditions for new investments.
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Mixture of suggestions
One of the axes highlighted is the coexistence between national and international brands. olive He emphasized that foreign companies are arriving with more competitive prices than at other times, creating a new scenario for retail. “Today the competition is more balanced. The international brand is no longer so far away from the national one in terms of price,” he explained.
The purchasing strategy does not suggest substitution but strives for balance. “We want international brands to come, but we also support the national ones that have always existed,” said the manager. In this context Shopping in Cordoba maintains a portfolio in which consolidated proposals coexist with brands that act as a target.
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The case of Zadig is one of the examples mentioned. Although it is not a big brand, it quickly achieved identification with the young audience, especially when it comes to accessories and was positioned as an ambitious reference in the purchasing sector. Something similar happens with Bimba and Lola, that combines pre-identification with a discovery effect for new customers.
In terms of consumption, shopping is defined as a fashion-oriented space. According to OliveraOther smaller retail formats can solve specific everyday purchases, but do not have the depth of assortment or complete collection that clothing consumers demand. “For a large purchase or a gift, the mall is still the preferred location,” he explained.
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The introduction of new brands will be complemented by internal layout adjustments and replacement of premises, a process that will continue in the coming months. Work and renovations will resume in January with the aim of optimizing areas with less traffic and creating new attractions.
With an average of 400,000 monthly visitors, Shopping in Cordoba aims to consolidate an audience that values tranquility and quality of experience over massiveness. In this context, the inclusion of the second KFC of Cordoba and new fashion brands strengthens a strategy that combines well-known brands, exclusivity and a defined consumer profile.
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Opposite 2025 and 2026The mall plans to further expand its offering, with a focus on dining, entertainment and brands that offer differentiation in an urban environment that is also gearing up for growth.
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