Consumption was one of the weak points in Javier Milei’s economic plan. In 2024 it fell by 14%. This year, after starting with a sharp decline in January and February, he had been recovering for eight months. But the series of increases -which have become smaller in recent months- It was cut in Novemberaccording to the measurement that the The consulting company Scentia carries out all channels Sales, from kiosks to supermarkets.
Yes OK the decline is just under 0.1%, which would be practical a “draw” Compared to November 2024, consumption fell back into negative territory. The guilty ones of autumn, according to Scentia, These are supermarkets and pharmacieswhere there were sharp declines in sales, while the traditional distribution channel (shops, greengrocers, butchers) slowed its recovery rate.
Anyway, the sum of the year is positive, with an increase of 2.2%.
The largest declines in November were those of wholesalerThe they lost 7.6% compared to the same month in 2024, adding up to a cumulative decline of 5.5% this year.
They follow him supermarketsThe they gave up 7.2% compared to 2024 and 5.3% in January-November cumulative.
Sales in Pharmacies They fell 6.9% last month, although they are up 2.8% in 2025.
The top winner in November was E-commercewhich has increased participation in consumption. Online sales of consumer goods rose 13.2% in November and 12.3% for the full year.
follows you Kiosks and traditional shops, with an increase 3.8% per month and 10% for the full year 2025.
The independent self-service They remained winners for the month, rising 2.8% in November, but failed to maintain annual growth and fell 0.2%.
As far as consumer goods are concerned, in November if you look at all channels non-alcoholic drinks and cleaning products clothing and home suffered Declines of 3.2%while impulsive products also lost (0.7%). Only non-alcoholic drinks fell by 2.5% over the course of the year.
If you only look at supermarkets and wholesalers, all shopping baskets were negative.
Among self-service stores (chains or independent stores), alcoholic and non-alcoholic beverages had the best luck in both November and the year’s cumulative total in which they are reported a decrease of 10.5%.
The other side of this trend is the increase in online sales of these products by around 10%. Drinks in kiosks and traditional businesses are also showing improvements.
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