International forwarding services are used by Brazilian consumers who want to purchase from U.S. retailers that do not offer direct shipping to the country. The model allows products purchased in American stores to be sent to Brazil during periods of high promotional activity, such as Black Friday.
The Black Friday period in the United States usually attracts consumers interested in accessing international deals. Among the alternatives used are international redirection services, which allow purchases from American retailers that do not ship directly to Brazil. In this model, the consumer uses an address in the United States to receive the purchased items and then authorizes the reshipment to Brazilian territory.
Among the services available on the market is SkyBox by Mile, which provides the user with a logistics address in the United States to receive purchases made on different American sites. The process consists of sending the products to the address provided by the platform, verifying the arrival of the packages and authorizing them to send them to Brazil. Regarding how it works, Paula Scanapieco, sales manager at Mile Express, explains: “The user makes the purchase directly on the desired site, enters the address provided by the platform and monitors the arrival of the order, which can be consolidated with other orders before shipping to Brazil.”
In international e-commerce, the adoption of redirection solutions has intensified to meet a growing demand from consumers seeking more competitive prices and access to products not available in the Brazilian market. SkyBox by Mile, for example, uses tools such as visual recording of package arrival and tracking options during the transportation process.
Black Friday in the United States remains one of the main dates for this type of purchase. Major retailers, such as Best Buy, Walmart, Kohl’s and Macy’s, offer deep discounts on categories such as electronics, sporting goods, clothing and housewares. The promotions available on these sites lead consumers to use the redirect model to access international offers during the period.
The use of this type of service also follows the expansion of digital tools and the Brazilian public’s growing familiarity with shopping in international stores. Paula Scanapieco adds: “In recent years we have seen an increased demand for advice on how to purchase on US websites and use logistics structures that allow products to be sent to Brazil. »
As periods of higher demand, such as Black Friday, approach, international redirection services remain among the alternatives used by consumers looking to purchase products from retailers in the United States and receive the items domestically.
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