Argentina appears in the global photo drawn by Ipsos as a country that is discussing the future with the body of the present: there is a pragmatic acceptance of innovation, but also fatigue with the speed of change and a growing need for certainties. In this framework, the ninth edition of Ipsos Global Trends (2025) has left data that stands out for its size and speed: 55% of Argentines agree with the statement that there are “only two genders”, an increase of 13 points compared to 2024 (42%).
In an interview with Perfil Córdoba, Martín Tanzariello, marketing and communications manager at Ipsos Argentina, explained that the phenomenon can be read less as a linear “reversal” and more as a complex response to what is perceived as a dizzying world. The consultant’s hypothesis is that a part of society, faced with dizziness and information overload, seeks refuge in simpler and clearer concepts to create order.
From 42% to 55%: The jump recorded by Ipsos in one year
The indicator that Ipsos considers to be most significant comes from adherence to the phrase: “There are only two genders, male and female, and not a set of gender identities.” The annual growth from 42% to 55% makes the data particularly relevant: it does not describe a marginal position, but rather a trend that is quickly becoming established.
In parallel, the study notes a slight movement on another point related to traditional roles: agreement that “the main role of women in society is to be a good mother and wife” reaches 25%, four points above 2024. Despite this increase, Ipsos points out that Argentina remains below the global and regional average in both indicators.
There is no “complete return”: the fact that qualifies the withdrawal
Tanzariello made it clear that the change does not necessarily reassemble the classic idea of a “traditional family” in all its components. The report itself offers a striking contrast: just 25% believe that the majority of people “should have children,” one of the lowest numbers in the world and well below the global average.
This juxtaposition of signals – retreating toward certainties on some issues and questioning mandates on others – is part of the general diagnosis that Ipsos defines as “the troubled decade”: a period marked by the loss of certainties and the fragmentation of consensus, and in which expectations of progress are accompanied by deep fears.
The same time climate: immigration, technology and trust
The Ipsos reading suggests looking at gender data within the context of a broader tension map. When it comes to immigration, for example, 63% of Argentines believe that there are “too many immigrants” in the country. At the same time, the vision is not clear: 45% agree that immigration has a positive impact on society, a figure that is stable and in line with the global average.
Mortgage boom for a few: Córdoba, a witness case in a country with more and more tenants
Ipsos suggests that this concern is rooted in economic vulnerability and perceptions of competition for resources rather than fundamental cultural rejection. In the same survey, 70% believe the economy is designed to favor the rich and powerful, and 83% believe it is crucial to save because the future is uncertain; In addition, 79% fear that the state and public services will do “too little” for people in the coming years.
In technology, the report describes an ambivalent relationship: 57% say AI is having a positive impact on the world, but 50% fear technological advances are destroying our lives. According to Ipsos, the breaking point centers on privacy and relationships with companies: 76% are concerned about how their data is used online and 81% believe customer service has become too automated and impersonal.
Tanzariello suggested that by 2026, the debate will no longer be about “AI yes or no” but about the type of AI: tools that expand capabilities and automate repetitive tasks without replacing human judgment, creativity or personal interaction, which are seen as the core that maintains quality of life and trust.
Technical data sheet
Ipsos Global Trends – 9th Edition (September 2025). Survey of 33,083 adults in 43 countries, conducted between May 23 and June 6, 2025. In Argentina, sample of 500 cases (connected population) with demographic weighting.
About The Author
